Corporate Communication

“Tell me and I forget. Teach me and I remember. Involve me and I learn”

Benjamin Franklin

  • OBJECTIVES

    To define an efficient corporate speech to communicate to stakeholders, a message based on coherence and transparency with a shared vision

    Adapted to

    • Organisational vision review through internal or external participation processes
    • Analysis of the internal organisation coherence: tell what you do, do what you tell
    • Communication during a change of corporate culture
    • Communication during mergers, acquisitions or relocations
  • Content

    1. Collaborative creation of the corporate narrative: mission, vision and values as a strategic tool
    2. To align corporate values with management behaviours. Internal credibility and organisational coherence
    3. Storytelling: the art of telling stories. Narrative structures to create memorable stories
    4. To consolidate the company’s speech, create community, generate adhesions and strengthen the corporate personality
    5. How to take care of the organisational transparency perception
    6. How to promote participation (internal and external) and public debate about your brand. Manage your brand ambassadors
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